Denim—cherished since the very beginning of our brand.

Growing with children through their everyday lives,
it is an iconic DOUBLE_B item
born from our endless pursuit of "coolness."

5 Reasons— They’ll Want to Wear Them Every Day —

1. Design

Style and "Coolness" Unique to Children

DOUBLE_B denim is known for its playful details, such as embroidery, patches, and stitching.While prioritizing designs that inspire personal style, we also focus on the authentic presence of denim. Rather than simply scaling down adult denim styles, we express a style and coolness unique to children.
These are special denim pieces that make everyday outfits more enjoyable.

2. Fabric

Natural Stretch That Gently Adapts to Children's Every Move

While it looks like authentic denim, this fabric offers exceptional comfort. The stretchy material naturally expands and contracts, gently fitting the child's body movements.
Running, squatting, lying down—all everyday activities become stress-free in its soft and comfortable fit.

3. Pattern

Balancing Ease of Movement with an Authentic Denim Silhouette

We've designed an original three-dimensional pattern, taking into account the everyday movements of children. While providing ample room around the stomach, hips, and thighs, the overall silhouette remains neat and beautiful.
We aim to achieve both ease of movement and a denim-like form.

4. Functionality

Authentic Jeans Featuring Decorative Front Hooks

Designed with everyday wearability and ease of putting on in mind.
The waistbands are fully elasticized or feature an adjuster for easy size adjustment.
Decorative buttons on the front add a touch of authentic denim style.
DOUBLE_B doesn't compromise on comfort or design.

5. Processing

Authentic Denim Character Through Natural Fading and Textures

The garment is finished with a special washing process to create a soft, comfortable texture. You can wear it comfortably from the day it arrives, and enjoy the natural fading and wear patterns that are characteristic of denim over time. The more you wear it, the more it will develop into a unique piece just for you.

Monster DENIM

"Monster Stretch Denim" — Astonishing Stretch and Effortless Freedom of Movement

Our "Monster Stretch Denim" look like authentic 100% cotton denim, yet they're incredibly stretchy and easy to move in.
Made with a special 210-denier stretch yarn, they comfortably fit even the most active movements of children, such as running, squatting, and jumping.
Furthermore, with a high recovery rate of over 90%, they resist losing their shape, combining the natural feel of denim with the ease of movement that makes them perfect for everyday wear.
These jeans combine functionality and design, utilizing eco-friendly dyeing methods.