About UV protection

What are UV rays?

UV, especially UV-B, not only causes blotchy and wrinkled skin; it also has a high correlation to allergies as well as skin and eye diseases.
When humans absorb UV rays, our skin becomes red or dark brown, which is known as getting “tan.” Tanning is a type of low-temperature burn, so symptoms may vary from person to person.
In recent years, almost all harmful UV-B is absorbed by the ozone layer. However, with the destruction of the ozone layer, more UV-B has reached earth’s ground.

Diagram. Reference: “Learning about UV rays through pictures and data: Smart ways to get along with the sun,” by Masako Sasaki (2006). The National Institute for Environmental Studies.

Why do children need UV protection?

By the time they are 18-years old, humans are said to have absorbed half of the UV rays they’ll absorb in their lifetime. Babies have fragile skin that is too young to produce UV-blocking melanin. Therefore, it is important to protect children from UV rays from a young age.
From the time children are born to when they’re 8-9 years old, they are especially at risk of contracting skin disease when they absorb strong UV rays. Their bodies do not produce enough sebum, which exists on the skin’s surface and is said to block UV rays out.
Let’s safeguard our children with UV protection when they frolic outside or play sports, as early as we can.

How can we protect our children from UV rays?

1. 1.Avoid letting them pay outside around 12pm, when UV rays are strongest.

   Especially in spring and summer, your child will absorb the least amount of UV rays if they stay inside from around 10 am to 2 pm.

2. 2.Wear clothes and hats that block UV rays

   • ① Children should wear hats or long sleeved-outerwear when they play outside.
   • ② Apply UV Protection Milk Lotion to your child’s skin and avoid short-sleeved clothing. Please apply the cream as gently as possible.
   • ③ Buy extra shade for your stroller.
   • ④ After getting out of the water at a beach or swimming pool, make sure your child rests in the shade and wears a towel to protect their body from sunlight. Then, reapply UV Protection Milk Lotion to their skin.

3. 3.Have an interest in UV care together

   Parents and children should wear hats and apply UV Protection Milk Lotion together. Having children participate in UV protection themselves is the key to educating them on the importance of UV protection.

UV care for your child.
Valuable input from Dr. Ichihashi, the leading authority on UV research.

“We must protect our children from UV rays”

There are 60 trillion cells in the adult human body but only 3 trillion in a newborn baby. By the time children move from infancy to adolescence, their cells have already multiplied twenty times over. The number of damaged and immobile DNA cells increase when growing cells are exposed to UV rays. UV rays are the cause of skin cancer and poorly-aged skin. Since the sun’s UV rays have recently become stronger, young children must wear UV block for at least one year. UV rays are powerful and invisible to the human eye, so their harmful effects may go unnoticed. All parents must take caution and make a habit of preventing UV damage.

MIKI HOUSE’s UV Protection Milk Lotion

Size

18ml

Price

¥3,800 (plus tax)

Product details

• Titanium Dioxide (Y titanium)・・・UV protective effect
• Stearyl Glycyrrhetinate・・・Prevent rough skin after sunburn
  Squalane, Aspartic Acid, Geranium Robertianum Extract, Ananas Sativus(Pineapple) Fruit Extract・・・Skin moisturizing effect
• Methylparaben,Propylparaben・・・Preservative effect of product

How to use UV Protection Milk Lotion“UV Protection Milk Lotion” should be used under the instruction by a guardian or applied by the guardian herself.

• Shake well with the cap on before use.
• Take out an appropriate amount of the milk on your palm and apply it evenly to baby's face and exposed body parts. (Thin coating has enough effect)
• The product will have no effect if it is removed by friction or sweat/water. Apply it again as necessary.
• Also, apply the milk again as necessary when your baby is exposed to sunlight for a long time.
• Use a regular soap when washing off the UV Protection Milk Lotion.

Precautions for use

• Use with particular attention to abnormalities in skin.
• Stop using if the product (UV Protection Milk Lotion) does not work with your baby's skin, i.e., any abnormalities described below are found. Continuous use may result in worsening of symptoms. Consultation with a dermatologist, etc. is recommended.
1. Abnormalities, such as redness, swelling, itching, irritation, discoloration (white spots or patches) and darkening, while in use.
2. Abnormalities described in (1) that appear after exposed to direct sunlight.
• If your skin is sensitive or you are allergic, patch test before use is recommended.
• Clean your hands before use.
• Do not apply over the area of abnormality, such as wound, rash and eczema.
• If the product reaches your baby's eyes mistakenly, do not rub the eyes. Rinse off with regular or warm water immediately.
• Do not use for the purpose that is not described in the indications of the product.
• Precautions for storage and handling
1. After use, clean the opening of the container and tighten the cap firmly.
2. After opening, use up as soon as possible.
3. Once you start using, continue to use and use all up whenever possible, except that it does not suit your baby's skin. Do not use again the product that has been left for a long time after opening.
4. Store the product out of reach of young children.
5. Do not leave the product under direct sunlight, high-temperature/humidity or rapid change of temperature environment. Store it in room temperature.
6. Once you take out the UV Protection Milk Lotion, do not put it back into the container again.

MIKI HOUSE products for UV protection

Our products do not undergo a special UV-blocking chemical treatment. Rather, our woven/knitted products are made from high-quality fabrics that contain a high UV-blocking rate. Since this UV-blocking property is not a result of chemical processing, it will not be affected by washing the clothes. You can safely rely on our items every day. 

Frequently asked questions

Question1What is a “UV cut rate?”

Using special testing equipment, we expose our products (fabric) to UV rays and measure the percentage of rays they block. The products that completely block UV rays have a UV cut rate of 100%. MIKI HOUSE products with a UV cut rate of 80-90% or more have also undergone this process.

*The UV cut label is mainly attached to a portion of our swimwear, hats, and outerwear. This label is not attached to all of our products. Please check the label before purchasing.

Question2Do MIKI HOUSE’s products undergo a special UV-blocking process?

Our products do not undergo a special UV-blocking process. Our woven/knitted products are made from high-quality fabrics that contain a high UV cut rate. Since this UV-cutting property is not a result of post-processing, even if you wash our clothes it will retain a high UV cut rate. You can safely use our items every day without worry.

*Please check each product’s tag for washing instructions

Question3What is UV Protection Milk Lotion?

It is a cream developed by MIKI HOUSE that you can safely use on your young children to prevent sunburn. Click here for details.

Question4Why is UV Protection Milk Lotion good for children? Please explain its benefits.

Regular sunblock contains absorbent and reflective chemicals that block UV rays. These absorbent chemicals absorb UV-B and generate heat, which irritates and heats the skin. The reflective chemicals reflect UV-A but at times have the appearance of white, blotchy makeup. Our UV Protection Milk Lotion contains our original ingredient, Oxidized Titanium (Y Titanium), which traps UV rays. It also blocks over 99% of UV-A and UV-B and protects your skin from harmful UV rays. Additionally, Geranium Robertianum Extract and other components act as a moisturizer that protects the skin against dryness. Gently apply the cream to your child’s skin; there is no need to apply a thick layer. UV Protection Milk Lotion does not require any special cleaning methods and can be easily washed away with soap.

Question5What is the SPF and PA values of the UV Protection Milk Lotion?

SPF is a value that represents how much a product can block UV-B, while PA represents how much a product can block UV-A. UV Protection Milk Lotion blocks over 99% of UV-A and UV-B. As long as the cream is applied to the body, the cream will continue to block the sun’s harmful rays. Therefore, UV Protection Milk Lotion is not measured by SPF or PA; it is measured by the UV cut rate.

*The effects of UV Protection Milk Lotion wear off with friction, sweat, and water, so please reapply the cream frequently.

*If your child has been in direct sunlight without shade for over one hour, please reapply cream as necessary.

Question6My child has sensitive skin. Should I use the UV Protection Milk Lotion?

Although our products are tested safe for everyone, try rubbing a little cream on your child’s sensitive spots before applying it to their body or face. You may also use it after consulting your doctor for children currently admitted in the hospital for skin trauma.

The sunglasses in this picture are not for sale.